In this project, I worked on designing a brand identity for a golf cart parts online store called Wedge&Par.

1. Context

Wedge&Par's store is aimed at a higher-end consumer than the competition, with a focus on trust & prestige.

The brand would exist across the website and digital media ads, plus other areas such as invoice documents etc.


Other requirements included a style that includes a lighter, pastel colour scheme.

2. The Brand

With these requirements, I created a design for the brand.

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The wordmark for the company.

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A monogram alternative.

The brand also features an icon for use in more compact settings.

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The Wedge&Par Website

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Yay, you've reached the bottom of this page! While you're here, you could go to the homepage, or if that's not your style you could take a look at my Instagram or my Twitter!