In this project, I worked on designing a brand identity for a golf cart parts online store called Wedge&Par.
1. Context
Wedge&Par's store is aimed at a higher-end consumer than the competition, with a focus on trust & prestige.
The brand would exist across the website and digital media ads, plus other areas such as invoice documents etc.
Other requirements included a style that includes a lighter, pastel colour scheme.
2. The Brand
With these requirements, I created a design for the brand.
The wordmark for the company.
A monogram alternative.
The brand also features an icon for use in more compact settings.
The Wedge&Par Website
