This project started during a visit to a library without the right library card. Then a thought popped into my head:

"Wouldn't it be easier if Sydney had just one library card?"

Then I decided to explore how it would look.

1. Ideation

First, I created a basic brand concept and tried it out on a few applications.

This was a good start, however it had some issues; the chevron isn't very relevant to the card's purpose, and isn't very memorable.

So I decided to take another pass at the design.

Concept 2

This version certainly is more eye-grabbing, but at small sizes, it doesn't work well, and it projects a mood that doesn't match that of any library in Sydney.

So I tried again, with Concept 3.

Here, the brand revolves around the 'spark' symbol representing a spark of knowledge, and the 'S' in SydneyCard.

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