In this project, I worked on redesigning Hometime's website.
The main aim of the redesign was to update the design and content to both match a new business model, and new positioning within the market.
Working with some key stakeholders at Hometime, a number of issues were pretty quickly identified:
(a) Potential customers couldn't get an estimate of their earnings, which our competitors did offer.
(b) No validation of our service from current customers.
(c) Our brand is evolving, and our website needs to as well.
The first concept established a visual style but we needed to go further.
Now, it was time to start including the needed improvements and an updated visual style.
This version was closer, but a few more tweaks needed to be made.
We needed to update our typeface and make it adapt better to mobile.
The Final Version