In this project, I practised my branding skills by designing a brand identity for an imaginary hovercraft company.
The brief for this project was to design a brand for an imaginary hovercraft company and a series of hovercraft racing events.
The brand would have a heavy sporting flavour and be aimed at primarily the same market.
2. The Process
With this in mind, I began mocking up logo designs.
3. The Final Brand
From those mockups, I was able to develop the final brand.