In this project, I practised my branding skills by designing a brand identity for an imaginary hovercraft company.

1. Context

The brief for this project was to design a brand for an imaginary hovercraft company and a series of hovercraft racing events.

The brand would have a heavy sporting flavour and be aimed at primarily the same market.

2. The Process

With this in mind, I began mocking up logo designs.

3. The Final Brand

From those mockups, I was able to develop the final brand.

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